Welcome to another remarkable episode of CRO Wizards - Season 2, brought to you by VWO! 🎉

In this episode, our host, Vishesh Agarwal, sits down with Anirban Chakraborty, Founder of ConvertPolo and a conversion optimization powerhouse with impressive credentials.

From an engineering background, Anirban pivoted to business consulting and has since conducted over 3,000 A/B tests, generated more than $18 million in additional revenue, and maintained a win rate of over 50%.

His journey in experimentation began at VWO, and since then, he’s worked with major brands like Decathlon, Charles & Keith, CaratLane, and HappyFresh, helping them scale through data-driven experimentation strategies.

In this episode, Anirban shares:

✅ Essential setups and systems clients should have before starting experimentation

✅ Strategies for securing client buy-in for ambitious testing ideas

✅ Steps to build robust testing pipelines as businesses rely more on paid ads

✅ How to overcome fragmented user insights and create unified data-driven strategies

✅ Technical challenges in conducting server-side tests

✅ Real examples of winning tests and the insights learned

✅ Common experimentation mistakes businesses should stop immediately

✅ When to prioritize micro-metrics over key business metrics

✅ Technological advancements redefining user experience and CRO strategies

✅ Methods for staying updated with evolving CRO trends

Tune in to learn from one of the industry's most experienced practitioners! 🎧

Chapters:

[00:00 ] A quick sneak peek into the episode

[01:52 ] Anirban and Vishesh kickstart the conversation

[03:40 ] What Anirban loves most about working in the CRO industry

[07:55 ] Essential setups for clients and common gaps in their systems

[11:56 ] Securing client buy-in for ambitious testing ideas

[14:35 ] Building robust testing pipelines as organic reach declines

[20:38 ] Overcoming fragmented user insights for unified strategies

[24:37 ] Real examples of winning tests and their insights

[31:48 ] Common experimentation mistakes businesses should stop immediately

[34:38 ] When to prioritize micro-metrics over key business metrics

[36:50 ] Technological advancements redefining UX and CRO strategies

[39:25 ] Staying updated with evolving CRO trends

[41:32 ] Picking one skill to master instantly

[43:20 ] Rapid-fire round - One thing you would do differently if starting a career in CRO today

[43:32 ] A person that every CRO professional must follow

[43:47 ] Books that you would recommend to our listeners

[44:07 ] Go-to travel destination

[44:23 ] One thing AI will replace in the next 3 years

[44:45 ] One CRO metric people should stop obsessing over

[45:03 ] If not a CRO specialist, what other profession would you have chosen?

[45:14 ] A dream or goal you want to achieve in the next 3 years

[45:40 ] Anirban and Vishesh sign off